Question: Critically evaluate the various modes of entry that are relevant to SEAT and recommend - with justification the most suitable mode of entry that will

Critically evaluate the various modes of entry that are relevant to SEAT and recommend - with justification the most suitable mode of entry that will enable the product launch of the Minim to be a success for the company.

Apply the Value Chain model to identify which of SEATs internal value-adding activities will be most relevant in supporting SEAT to launch the Minim into your chosen city.

Provide a critical reflection on the extent to which you believe the SEAT Minim represents an example of creating shared value (CSV); support your answer with reference to relevant CSV literature.

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