CRM Project What I am looking for here is for you to develop a pitch/concept on how you would implement a CRM technology (could be IoT, Social CRM, Cloud Computing, RFID, ERP, etc.) that makes sense in your respective company or industry. For example, one possible idea could be to implement a CRM plan for utilizing IoT in your casino. You could come up with a concept to implement a rewards program for your high roller customers wherein you track their personal preferences through their members' card and then your VIP rooms automatically implement their choice of music, lighting, etc. when they enter the high roller room. This is just one idea and it's a little far-fetched, but not really. If you refer to page 109 (Chapter 10 in eBook) "The Steep Skew in Hong Kong Nightclubs", also copied below, you will read about these types of programs already in place. So, I am looking for you to use your creativity and knowledge of the CRM concepts to come up with your own implementation for your organization and present that to the class. The deliverables that you will need to produce by the end of the project are: 7-10 min Power Point Presentation (ideally 6-10 slides with no more than 6 bullet points per slide and lots of visuals/screenshots/pictures/data/graphs/stats supporting your idea) Slides, though developed individually, should match the same theme of all the other slides. It shouldn't look like 6 different people created the presentation Should be similar to an executive summary/overview from a business plan (google it if you need examples), but just the Opportunity section (no financials are needed here) See rubric below for grading details... These are some technology topics that might be worth exploring: Machine Learning/AI Big Data / Thick Data RFID Proximity Marketing DataMart/Data Warehouse 3D Printing Cashier-free Retail (e.g. Amazon Go, AiFi) IoT (Internet of Things) Social Media Monitoring/Social CRM Virtual Reality/Augmented Reality Voice Recognition Predictive Analytics / Metadata / Unstructured Data Theory in Action: The Steep Skew in Hong Kong Nightclubs Trendy nightclubs in Hong Kong, such as Drop, Dragon-I, and FLY, have queues that are blocks long. Managing directors such as Colette Koo of Drop, however, have identified approximately 1,000 trendsetters who spell the difference between success and failure in Hong Kongs competitive nightclub environment. These trendsetters visit two or three nightclubs during a night out and spend large sums of money. In addition, their influence as opinion leaders, affecting thousands of other night clubgoers, has tremendous profit implications for the nightclubs that treat them right. This group of trendsetters does not mind spending money as long as their status is recognized. Is it any wonder that they are immediately admitted to clubs, are seated in VIP lounges, and are frequently comped? Companies with a steep value-skewed customer base would be wise to identify and cultivate strong relationships with such highly profitable segments.

My subject is Customer Relationship and Management RMT366