Cross$-$market segmentation involves $$

$$ targeting only the most affluent consumer groups in each country

forming segments of consumers who have similar needs and buying behaviors even though they are located in different countries $q,$

forming segments of consumers who have similar needs and buying behaviors that are located in the same country

$$

$$ segmenting consumer groups into smaller units with similar buying behaviors

$$ segmenting the domestic market in order to reap the most profit