Cross-Functional Enterprise Systems, which are systems that span functional areas, focus on executing business processes across the business firm, and include all levels of management. Cross-Functional Enterprise Systems help businesses become more flexible and productive by coordinating their business processes more closely and integrating groups of processes so they focus on efficient management of resources and customer service. There are four major Cross Functional Enterprise Systems: Enterprise Resource Planning (ERP), Supply Chain Management (SCM), Customer Relationship Management (CRM), and Transaction Processing System (TPS).

a. Explain how a good Customer Relationship Management (CRM) system can increase profits of a company?