Crowdsource site analysis (I am just looking for an example so the product page you use does not matter, thank you)

Indiegogo and Kickstarter are two dominant crowdsourcing sites. They are used for three primary reasons:

1) funding

2) customer discovery

3) marketing and sales

These three objectives play into one another effectively, especially if the page designer is working strategically.

Look at three different product pages within the same space (even the same type of product). Try to find products or services in an industry close to your own company's industry.

Find one successful campaign (exceeding goals), one mildly successful campaign (meets goals), and one failed campaign. Decide what elements on the sites may have contributed to the success or failure of the funding campaign. What could the failing and mildly successful companies have done better? What challenges will the very successful company face with its popularity? Write a 1-2 paged evaluation and analysis. Be prepared to share your observations in class in a way that helps others to write better marketing and sales strategies for their new starts.