Question: Crown cork and seal case: Internal analysis Consider the Crown cork and seal (CCS) case. Perform an abridged internal analysis - namely V and R.

Crown cork and seal case: Internal analysis

Consider the “Crown cork and seal” (CCS) case.

Perform an abridged internal analysis - namely "V" and "R". "I" and “O” analyses cannot be performed because the CCS case does not contain sufficient or longitudinal data. Moreover, use case facts to justify your responses.

It is also suggested that you review the “How it’s made: Aluminum cans” video and your notes. Multiple capabilities are depicted therein.

1. Identify a primary capability. The identified capability ≤ 5 words. (⅙ point)

2. Where is this capability located? V or not V? (⅙ point)

3. Designate Crown as the focal firm.

a. Does Crown possess a Strength, Weakness, or Parity vis-à-vis the main industry rivals in 1989? Why? You can justify your conclusion by including quotations from the case or paraphrasing case verbiage. Your response cannot exceed two sentences with each sentence ≤ 20 words.

b. What is the metric used to determine S, W, or P?

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