Question: CSU Stanislaus is considering adding an engineering program on campus. Discuss the possible types of target markets to whom CSU Stanislaus could direct the program,

CSU Stanislaus is considering adding an engineering program on campus. Discuss the possible types of target markets to whom CSU Stanislaus could direct the program, and what marketing mix elements would attract them? Discuss different types of research that CSU Stanislaus should undertake to support their decision. Besides potential students, what other stakeholders should CSU Stanislaus gather data about/from in order to support the decisions that need to be made? Is there a means by which CSU Stanislaus could test market the program? Explain your answers, this is not a set of yes or no questions.

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