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Read the Case Study below and answer ALL the questions that follow.

Goodbye Caltex welcome Astron energy.

By the bulrushes august $5,2021$

All Caltex$-$branded service stations in south Africa and Botswana are to be rebranded Astron energy in one of the most significant and exciting events in the local fuel industry for almost three decades. Astron energy is south Africa's second$-$largest petroleum network with over $850$ Caltexbranded service stations in as and Botswana. The rebranding means Astron energy becomes the overarching brand across corporate, commercial, and retail, and will be the public face of the company at all forecourts and other key sites.

This is an important step in Astron energy's ambition to become the biggest fuel brand in south Africa. The name change follows the $2018$ majority acquisition of the former chevron south Africa pty $($Itd$)$ by Glencore south Africa oil investments $($pty$)$ Itd, since which time astron energy has been operating the Caltex brand under a license agreement.

Astron energy has now taken the opportunity to consolidate its operations under a single, unifying brand identity. The existing network of over $850$ Caltex service stations in south Africa and Botswana will be rebranded in a phased manner as part of an exciting site refresh and upgrade initiative to be underlaken over the next few years.

Announcing the rebranding on Wednesday, Astron energy interim CEO, Braam smit, said: "this is a once$-$in$-$a$-$generation opportunity to reimagine and reinvent ourselves as a leading African energy company with a proud legacy and a very promising future.

Question $1$

$[15$ MARKS$]$

$1\mathrm{.}1$ As per the above extract, Astron energy has spent a substantial amount of time researching the effects that rebranding

will have. Compare the two types of research techniques which may have assisted Astron in their study.

$12$ According to Kotter, these are the $6$ steps involved in the marketing research process. Explain some of the chalenges a researcher may encounter whilst conducting step $3.$ Collect the information.

$(5)$