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Alphonso is a sales representative for an established awnings manufacturer. Business is good, but he is concerned that the company has spent little on new product development and has not created a new product in over five years. Without new products, Alphonso has two options: he can market his current products only to his current customers or

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Multiple Choice

expand his early adopter market segment.

market the same products to similar customers

focus on concept testing

intensify his prototyping.

diversify

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