CTR Advertiser 1 Conversion Rate 2.8% CPM 0.6% Profit per conversion $10 CPA $15 $95.25, $65.23,...

   

Transcribed Image Text:

CTR Advertiser 1 Conversion Rate 2.8% CPM 0.6% Profit per conversion $10 CPA $15 $95.25, $65.23, $120.23 Advertiser 2 $89.29. $47.62, $133.93 $108.70, 92.17, $175.44 $55.68, $79.22, $96.32 0.9% 3.5% $18 $15 Advertiser 3 0.7% 1.6% $27 Based on the information above, calculate the CPAs for each advertiser. $15 False Advertiser 1 $4 CPM .3% Bid Past Click-Through Rate Based on the information above, advertiser 1 would be awarded the ad space over advertiser 2. True Advertiser 2 $1.50 CPC .4% If you have a $3000 budget, your average CPC is $1.55, and your conversion rate is 5%, what is your current CPA? How many conversions can you get if your budget was $4000? $25, 160 $31, 96.8 $33, 96.8 O $31, 129 CTR Advertiser 1 Conversion Rate 2.8% CPM 0.6% Profit per conversion $10 CPA $15 $95.25, $65.23, $120.23 Advertiser 2 $89.29. $47.62, $133.93 $108.70, 92.17, $175.44 $55.68, $79.22, $96.32 0.9% 3.5% $18 $15 Advertiser 3 0.7% 1.6% $27 Based on the information above, calculate the CPAs for each advertiser. $15 False Advertiser 1 $4 CPM .3% Bid Past Click-Through Rate Based on the information above, advertiser 1 would be awarded the ad space over advertiser 2. True Advertiser 2 $1.50 CPC .4% If you have a $3000 budget, your average CPC is $1.55, and your conversion rate is 5%, what is your current CPA? How many conversions can you get if your budget was $4000? $25, 160 $31, 96.8 $33, 96.8 O $31, 129