Question: Cullumber, Inc. operates three divisions, Weak, Average, and Strong. As it turns out, the Weak division has the lowest operating income, and the president wants

Cullumber, Inc. operates three divisions, Weak, Average, and Strong. As it turns out, the Weak division has the lowest operating income, and the president wants to close it. "Survival of the fittest, I say!" was his response when the Weak division's manager, insisted Mark, that his division earned money for the company. Following is the most recent financial analysis for each division:

Weak Average Strong
Sales revenue $125,100 $451,500 $501,400
Variable expenses 58,700 246,300 309,300
Contribution margin 66,400 205,200 192,100
Direct expenses 37,100 78,200 110,100
Allocated expenses 69,600

69,600 69,600
Operating income $(40,300) $57,400 $12,400

1. Prepare a revised income statement showing the segment margin for each division.

2. By how much would total income change if the Weak division were dropped?

3. Based on the way allocated expenses are divided among the divisions, what do you think will happen to the Average division if the company continues to prepare financial statements in this way, assuming Weak was dropped?

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