Question: Current Attempt in Progress After selecting the target segments, a firm needs to create a positioning statement. Which of the following is NOT one of

Current Attempt in Progress

After selecting the target segments, a firm needs to create a positioning statement. Which of the following is NOT one of the four components of a positioning statemeit?

The comparable competitor's products

The customers being sought

The benefit customers of interest to customers

The value the customer will receive

Current Attempt in Progress After selecting the target segments, a firm

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