Question: Current Attempt in Progress Maria, a marketing manager at Kurt Consulting, predicts a 1 5 % drop in the sales of their premium packages. She

Current Attempt in Progress

Maria, a marketing manager at Kurt Consulting, predicts a

15 %

drop in the sales of their premium packages. She used correlation and regression analyses of previous years' sales records to arrive at the conclusion. Maria is using

qualitative forecasting

internal benchmarking

quantitative forecasting

contingency planning

external benchmarking

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Current Attempt in Progress Maria, a marketing manager at Kurt Consulting,

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