Question: Current Attempt in Progress Sandhill Willis is the advertising manager for Bargain Shoe Store. She is currently working on a major promotional campaign. Her ideas

Current Attempt in Progress

Sandhill Willis is the advertising manager for Bargain Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased display space that will add $

16, 600

in fixed costs to the $

136, 000

currently spent. In addition, Sandhill is proposing that a

5 %

price decrease to $

19)

will produce a

20 %

increase in sales volume

(20, 000

24, 000

Current Attempt in Progress Sandhill Willis is the advertising manager for

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