Current Attempt in Progress The process of testing, then measuring, then revising-sometimes repeatedly-is known as: target market segmentation market research O marketing plan development. O value proposition development. Current Attempt in Progress Marketing strategy is dependent on what? O Responding to competitive threats O Overall company objectives and mission O Staying current on trends in advertising O Developing an effective marketing mix A valid marketing objective meets which of the following criteria? O It must be measurable. O It must be specific. O It must be time-bound. O All of these Corporate-level strategy results in a mission statement that guides marketing strategy in which way? O By clearly identifying a target market By tying higher level company goals to product-level marketing strategy By avoiding marketing myopia and having a future vision By responding to customers' needs and wants Save for later Attempts: 0 of 1 us The component of a marketing plan that monitors performance to detect problems is the O control structure. O marketing dashboard. marketing audit. O SWOT analysis