Current business model and customer value proposition $($CVP$)$: What functional, social and experiential benefits does the Wildfang brand offer its customers as part of its value proposition. Outline Wildfangs current business model and its business model environment. What key strengths, weaknesses, opportunities or threats should be considered that are particularly important to keep in mind when determining a new business model relative to the CVP$?2.$ Using the BMC$,$ compare and contrast the B&C and multi$-$sided business models for Wildfang. Create a summary table comparing the two business model designs. What aspects of the current business model will need to change under each design? How feasible are these sets of changes given their current CVP and business model? What are the risks? $3.$ Using the Excel input worksheet, build an "optimistic" customer lifetime value model for each growth option, in which all the inputs are drawn from the assumptions and estimates in the case. Also, calculate a blended CLV for a simulated portfolio of $10,000$ shoppers. The assumptions used to populate the input worksheet are provided in the case narrative. Show your work by providing your Excel spreadsheet. $4.$ Recommend a go$-$forward business model and explain your reasoning. $5.$ Presentation: $10$ min presentation, in$-$class May $7$th$,$ everyone on the team participates in the presenting.