Current Strategy: Avery Dennison's current strategy is to focus on strengthening its high$-$value products. This includes increasing its Intelligent Labels business, which increased in the last five years. The company is also considering acquisitions to improve its skills in external embellishments. Also, Avery Dennison Corporation prioritizes constant investment in research and development to maintain a competitive advantage. This involves working with clients to create new products and technology that satisfy changing market demands. Avery Dennison Corporation intends to maintain its leading position and focus on new opportunities in industries by aligning its strategies with market trends and stressing innovations.