Question: Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and newspaper, Audience estimates, costs, and maximum media usage limitations

Currently, promotional plans are under way for
Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and newspaper, Audience estimates, costs, and maximum media usage limitations are shown below: Radio 10,000 Television 110,000 $1,800 15 Newspaper 43,000 $540 Audience per advertisement Cost per advertisement Maximum media usage limitation S250 25 10 Suppose that the production budget is limited to $37,000. We are limited to rin at most 39 Ads in all three mediums combined. We need to determine how many commercial messages should be run on each medium so as to reach as many people in Rapid City as possible Optimal Solution Number of TV Ads A/ Number of Radio Ads - A/ Number of Newspaper Ads A Total Audience Reached - A Hint: Value should be between 2236300 and 2240700 The Total Cost to buy all of these Ads will be s A

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