c)Using the sensitivity report Suppose that an additional $1 million is available for the coming year. How much more return will be generated?

d) Suppose that the annual rate of return for furniture loans is actually 9%. What will the optimal variable values and optimal objective function value be?

1. The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown Online Constraint Television Radio 18,000 $300 100,000 $2000 Audience per advertisement Cost per advertisement Maximum media usage 40,000 $600 10 20 10 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized a. If the promotional budget is limited to $18,200, how many commercial messages should be run on each medium to maximize total audience contact? What is the allocation of the budget among the three media, and what is the total audience reached? b. By how much would audience contact increase if an extra $100 were allocated to the promotional budget? 1. The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown Online Constraint Television Radio 18,000 $300 100,000 $2000 Audience per advertisement Cost per advertisement Maximum media usage 40,000 $600 10 20 10 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized a. If the promotional budget is limited to $18,200, how many commercial messages should be run on each medium to maximize total audience contact? What is the allocation of the budget among the three media, and what is the total audience reached? b. By how much would audience contact increase if an extra $100 were allocated to the promotional budget