Question: Customer Behavior & Branding PGPpro (21B) Customer Behavior & Branding PGPpro Prof. V. Kumar Email: vk@isb.edu Assignment 1 P(Alive) and CLV computation Consider ABC Sportswear,

Customer Behavior & Branding PGPpro (21B) Customer Behavior & Branding PGPpro Prof. V. Kumar Email: vk@isb.edu Assignment 1 P(Alive) and CLV computation Consider ABC Sportswear, a catalog

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