Customer$-$centricity competes with other business logics$.$ Match the strategy orientation to the scenario.

A company that focuses on developing innovative or high quality products

Product$-$oriented

Customer or marketoriented

Production$-$oriented

Sales$-$oriented

A company produces low$-$cost products and then has to promote them heavily to shift inventory $-$ a 'make and sell' approach

A company that collects, disseminates and uses customer and competitive information to develop better value propositions for customers

A company that is focused on operational excellence such as supply chain innovation and efficiency