Question: Customer equity refers to _ _ _ _ _ _ _ _ . Group of answer choicesa firm's market sharethe share a firm earns of

Customer equity refers to

________.

Group of answer choicesa firm's market sharethe share a firm earns of a customer's purchasing in their product categoriesa firm's current salesthe total combined customer lifetime value of all of the company's current and potential customersthe amount a customer is spending each year on certain products

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