Question: Customer lifetime value Group of answer choices emphasizes a short - run approach to marketing management. is basically a historical measure of how profitable a

Customer lifetime value
Group of answer choices
emphasizes a short-run approach to marketing management.
is basically a historical measure of how profitable a firm has been in the past.
applies to firms that target final consumers but not to firms that target business customers.
will increase if a firm increases its market share with a particular strategy.
considers the total profits a customer contributes to the firm over the length of the relationship.

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