Customer Lifetime Value Student Guide

BACKGROUND

Netflix has become an online video streaming platform categorized by high loyalty for its original content such as "Stranger Things" and "The Great British Baking Show."

In $2000,$ Netflix was a movie rental service that delivered DVDs by mail, In $2007,$ the company began online stream in the United States and in $2013$ offered its first original content. In $2016$ Netflix was available in $190$ countries. Recent focus has been on increasing the number of subscribers outside of the U$.$S$.$