Question: Customer needs are the key drivers of customer behavior. Needs to determine the BENEFITS that customers seek when evaluating market offerings. In general, the more

Customer needs are the key drivers of customer behavior. Needs to determine the BENEFITS that customers seek when evaluating market offerings. In general, the more complex and

/

or unique needs require a higher level of resources to fulfill those needs.

True

False

Customer needs are the key drivers of customer behavior. Needs to

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