Customer Perception

Care Do not care

Hotel becomes certified $$100,000$ $$55,000$

Hotel stays uncertified $$30,000$ $$75,000$

What decision should the company make using each of the following strategies?

$($a$)$ Aggressive strategy $(2$ points$)$

$($b$)$ Conservative strategy $(2$ points$)$

$($c$)$ Opportunity$-$loss strategy $(2$ points$)$