Question: Customer Quality Feedback at Apple Computer 1. Explain how Apples Customer Quality Feedback program helps the firm hear the voice of the customer. 2. In

Customer Quality Feedback at Apple Computer

1. Explain how Apples Customer Quality Feedback program helps the firm hear the voice of the customer.

2. In your opinion, what are the most important aspects of Apples program? Would you make any changes or modifications?

3. If you were an Apple user, would you enjoy participating in the Customer Quality Feedback program? Why or why not?

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