Question: Customer Relationship Management (CRM) is Any application or initiative designed to help an organization optimize interactions with customers, suppliers, or prospects via one or more

Customer Relationship Management (CRM) is “Any application or initiative designed to help an organization optimize interactions with customers, suppliers, or prospects via one or more touch points – such as a call center, salesperson, distributor, store, branch office, Web, or e-mail – for the purpose of acquiring, retaining, or cross-selling customers.

a) Explain the four (4) elements of Customer Relationship Management that are important for a logistics company.

b) There are five (5) successful implementation in eCRM. Discuss it.

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