Question: Customer relationship management ( CRM ) is defined as a business strategy designed to learn more about customers' wants, needs, and behaviors to build customer
Customer relationship management CRM is defined as a business strategy designed to learn more about customers' wants, needs, and behaviors to build customer relationships and loyalty and ultimately enhance revenues and profits. CRM may help firms become more competitive by
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studying which goods and services are purchased together.
setting up customer service centers.
identifying all transactions.
forecasting aggregate sales.
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