Customer relationship management is defined as the cross-functional process for achieving continuing dialogue with customers, across all their contact and access points, with personalized treatment of the most valuable customers, and to ensure customer retention and the effectiveness of marketing initiatives. Customer relationship management should enable all levels of employees to be customer oriented toward relationships, to have a goal of customer retention, to act quickly on info received from customers, understand and appreciate the lifetime value of a customer, and have latitude when taking actions to serving and satisfying the customer.

What do you feel could be some challenges that organizations face managing customer relationships?