Question: Customer Relationship Management programs are meant to develop a long-term relationship with the existing customers. To ascertain their effectiveness, these programs must consider four vital

Customer Relationship Management programs are meant to develop a long-term relationship with the existing customers. To ascertain their effectiveness, these programs must consider four vital components; community building, customization, customer service, and loyalty programs.

(a) Explain the four components of the Customer Relationship Management programs and provide relevant examples.

(b) Prepare a detailed plan of how a company can successfully implement the Customer Relationship Management program

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