CUSTOMER RELATIONSHIP MARKETING Discuss the importance of service interactions with regards to creating moments of truth

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CUSTOMER RELATIONSHIP MARKETING

Discuss the importance of service interactions with regards to creating "moments of truth " in the marketing context. (15)

With the use of relevant examples, discuss the differences between hierarchical relationships and bilateral relationship and the level of investment in such relationships. (15)

Discuss within the current economic context the reason as to why firms are adopting out sourcing. (15)

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Posted Date: May 18, 2024 05:03 AM

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CUSTOMER RELATIONSHIP MARKETING Discuss the importance of service interactions with regards to creating moments of truth

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