Question: Customer retention strategies based on customization bonds: Do not exist in business - to - business marketing Create tying contracts, refusals to deal, exclusive dealing

Customer retention strategies based on customization bonds:
Do not exist in business-to-business marketing
Create tying contracts, refusals to deal, exclusive dealing and areas of gray marketing
Are not concerned with the pricing element of the marketing mix
May include the customer intimacy approach
Support transactional marketing as well as relationship marketing

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