Customer segmentation should focus on customers' problems or opportunities.

Select one:

True

False

Which of the following would not constitute a component of a companys sales model?

a.

sales-force recruiting strategy

b.

sales metrics

c.

product/service offering

d.

competition analysis

Entrepreneurs need to segment their target market on the basis of the benefits each customer receives and perceives from the offering's features.

Select one:

True

False

In general, an early-stage venture should target potential early adopters.

Select one:

True

False

Selling effectiveness is a function of:

a.

a persons age, level of education, and professional experience.

b.

the number of founders a new venture has.

c.

an individuals personality traits.

d.

particular sales task.