CUSTOMER SERVICE INTERACTION How a customer is treated, helped and directed is an important part of the retail process. These processes, policies and behaviors reflect directly on the customer decision-making process. In this assignment, you will consider how customer service interactions fit into the larger retail marketing strategy and make connections between all the marketing functions in a retail environment by considering your own experience. KEY INFORMATION Type: Individual Weight: 25% Due Date: Sunday, November 15 | 11:59 p.m. INSTRUCTIONS Choose an experience to participate in from the list below: > Sit down at a restaurant for a meal > Attend a physical retail space to purchase something specific and require assistance from an employee of the

CUSTOMER SERVICE INTERACTION How a customer is treated, helpod and directed is an important part of the retall process. These processes, policies and behaviors refoct directly on the customer decision-rnaking process. In this assignment, you will consider how customer service interactions fit into the larger retall marketing strategy and make connections between all the marketing functions in a retal environment by considering your own experience. KEY INFORMATION Type: Individual Weight: 25% Due Date: Sunday, November is | 11s9 pm. INSTRUCTIONS Choose an experience to participate in from the list below: > Sit down at a restaurant for a meal > Attend a phyeical retail space to purchose something specific and require assistance from an cmployec of the retailer > Deal with a problem/warrantyfreturn (online or in person) with a peoduct or service that is not simply printed and put in the mail (like Amazon) Document your Experience Format your thinking in a report that minimally diacusses the following: - Your coppectations before the expenence (and how they were set, manoged and met] - Your perception of the retailer (could be experience, marlocting cifforts, word of mouth, digital channcka, packaging, atmospherc) - All the steps required to complete the experience you participated in - How the retailer manoges staff, customers and communication as part of the overall retail strategy Your report should thoughtfully draw from your learning and understanding of course matcrial, and your thinking should be justified