Question: Customer value analysis involves comparing the company's products and processes to those of competitors or leading firms in other industries to identify best practices and

Customer value analysis

involves comparing the company's products and processes to those of competitors or leading firms in other industries to identify best practices and find ways to improve quality and performance

involves identifying key competitors; assessing their objectives, strategies, strengths and weaknesses, and reaction patterns; and selecting which competitors to attack or avoid

determines what benefits target customers value and how they rate the relative value of various competitors' offers

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Customer value analysis involves comparing the company's products and processes to

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