Customer value and customer satisfaction are key components required for developing and managing customer relationships - expressed by effective strategy. O True O False The macro-environment consists of the actors close to the company that affect its ability to serve customers: suppliers, marketing intermediaries, customers, competitors, publics and the organization itself. O True O False Which type of market research study has the goal to determine the size and relative market share of the market and studies provide key information about market growth, competitive positioning, and tracking share of the market? Market Description Studies . . Market Profiling-Segmentation & . Customer Intention Studies OD. New Product Acceptance OE. Customer Trust bo Which of the following is not one of the WTO's Fair Trade principles? O A. Fair Payment O B. Respect the Environment OC. Good Working Conditions OD. Capacity Building O E. Biodiversity Planning