Question: Customer value and kelationsnip Strategies This activity is important because as a marketing manager, you must focus on creating value for customers to gain loyal

Customer value and kelationsnip Strategies
This activity is important because as a marketing manager, you must focus on creating value for customers to gain loyal customers. Because firms cannot be all things to all customers, they generally choose to focus on delivering superior customer value on one of three dimensions-best price, best product, or best service.
The goal of this activity is to demonstrate your understanding of the differences between the three most common value strategies.
Roll over the name of each firm to read a description of its value proposition. Then, drag the firm name to the appropriate value strategy.
Rolls-Royce is a British luxury car manufacturer whose advanced engineering makes its products the best cars money can buy.
6PM
Best Price
Spirit Airlines
6PM
Best Product
Rolls-Royce
Rolex
Best Service
Zappos
Chick-fil-A
Customer value and kelationsnip Strategies This activity is important because as

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