Customer Value and Relationship Strategies $($Keyboard Navigable Alzernate Version$)$

Customer Value and Relationship Strategies

This activity is important because as a marketing manager, you must focus on creating value for customers to gain loyal customers. Because firms cannot be all things to all customers, they generally choose to focus on delivering superior customer value on on of three dimensions$-$best price, best product, or best service.

The goal of this activity is to demonstrate your understanding of the differences between the three most common value strategies.

Match the statements to the correct customer value type.

Spirit Airlines offers fares that are often $30\%$ lower than its competition by allowing customers to only pay for the services they want.

Best Price

Zappos offers its customers free shipping, easy returns, and $\frac{24}{7}$ telephone access to sales associates. Customers participating in their points program get triple points, early access to sales, and expedited shipping.

Best Service $$

The gem$-$set Oyster Rolex watch is wearable luxury, meticulously designed with absolute attention to detail in the pursuit of perfection. $$

Best Product

Chick$-$fil$-$A employees undergo extensive training to ensure that all of its staff are both professional and courteous.

$($Click to select$)$

$6$PM is the discount partner of Zappos featuring a wide variety of great deals and discounted fashion online.

Rolls$-$Royce is a British luxury car manufacturer whose advanced engineering makes its products the best cars

Click to select$)$

money can buy.

$($Click to select$)$