Question: Customer value is important to direct marketers because knowing it reveals how much time and resources a marketer can invest in a customer and realize

Customer value is important to direct marketers because knowing it reveals how much time and resources a marketer can
invest in a customer and realize a satisfactory profit. One measure used to determine customer value is
Loyalty Index (LI)
Customer Perceived Value (CPV)
Lifetime Value (LTV)
Customer Relationship Index (CRI)
Quick Ratio
Customer value is important to direct marketers because knowing it reveals

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