Customer value typically would be least impacted by a marketing manager's decisions concerning

product.

All of these choices are correct.

place.

price.

promotion.

$1$ point

Complete acceptance of the "marketing concept" would require

placing less emphasis on profit as the objective of the firm.

focusing on product, not process.

trying to satisfy the needs of each and every customer.

making sure that all departments focus their efforts on satisfying customer needs.

having all production, finance, accounting, and personnel managers report directly to the marketing manager.

$1$ point

Customer value is best measured by

customer costs plus customer benefits.

customer benefits minus costs.

customer effort to receive a benefit minus the time delay to receive the benefit.

customer monetary costs plus firm profits.

firm benefits minus customer costs.