Question: Customer-driven innovation differs drastically from concept testing in that it: Select one: a. taps the collective wisdom of a community for product development and innovation.

Customer-driven innovation differs drastically from concept testing in that it: Select one: a. taps the collective wisdom of a community for product development and innovation. b. it better uses the resources of the firm. c. it concentrates the research on a specific customer group. d. it creates a "control" for all R&D done in the lab e. it segregates the research process in order to better analyze customer input

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