Question: Customer-perceived value (CPV) is the difference between the evaluation of an offerings benefits and costs and that of the alternatives by prospective customers. Based on

  1. Customer-perceived value (CPV) is the difference between the evaluation of an offerings benefits and costs and that of the alternatives by prospective customers.

    Based on your understanding of this concept, examine three (3) possible types of benefits that Chan Brothers or Insight Vacations could improve or have improved to enhance customer-perceived value of their tour offerings.

    (9 marks)

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