Question: Customers frequently use a process known as selective retention when purchasing products and services. By definition, selective retention is the process by which individuals rely

Customers frequently use a process known as selective retention when purchasing products and services. By definition, selective retention is the process by which individuals
rely exclusively on information that is readily available to make a purchase decision
remember and internalize information that supports their preconceptions
block out or modify information that conflicts with their preconceptions
realize that a difference exists between a desired state and an actual state of being
Customers frequently use a process known as selective retention when purchasing

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