Question: Customers go through a two - stage buying process: The Rough Cut and the Fine Cut. In the Rough Cut, buyers focus on four product

Customers go through a two

-

stage buying process: The Rough Cut and the Fine Cut. In the Rough Cut, buyers focus on four product characteristics. Which one of the following is NOT one of these four product characteristics?

Group of answer choices

quality

size

performance

price

reliability

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