Customers seldom articulate their needs in a proper manner, rather they more than often express their needs (many times, bitch and moan!) in the form of their problems. Below given are a few such statements. Below given are two statements given by two customers about their expectations from a new student bag. You need to translate the following customer statements about a student book bag into proper 'needs' statements. Your 'need- Solbridge International School of Business Operations Management (BUS 325) - Mid Term Exam, Fall 2021 BBA Section 2 statement should re-word these customer statements so that the actual product feature that is expected is clearly articulated. (5 points) Please see this example as it might give you an idea about the exercise. Customer statement "I hate the sound of zipping and unzipping" This can be re-worded as: The bag needs to have a locking fastening mechanism that does not gehorate too much of noise (may be something like a magnet or a simple button could be used). Now, it's your turn! a) "See how the leather on the bottom of the bag is all scratched; it's ugly." (2.5 points) b) "There's nothing worse than a banana that's been squished by the edge of a textbook." (2.5 points)