"customers will pay a high amount for a good or service if they truly believe it." What do you think it takes for marketers to convince or persuade consumers to pay top dollar for a product or service of their liking? How will businesses peak these customers interest, ultimately making the sale? Additionally, you also mention the advantages of competitive pricing. What does a competitive market look like to you? Is it vibrant, cordial or a tug-o-war, between multiple organizations and businesses, of featured products and services? What makes the market competitive...is it the rise of desired goods or services at the exact same time? Then, what happens to the customers who are passionately looking for deals and savings, do they end up missing out on those sought-after items due to the higher-price tags?

In my opinion, while price setting is strategic and caters to very diverse groups of people, it is also a marketing "game" being played between the seller (companies or business owners) and the buyer (the consumer(s) or customer(s)). Who will come out on top? The ones who raise the price only to slash it back down to the original cost, making the shoppers think they are receiving a discount or savings that is conducive to their budget or willingness to pay for the product or service?! Then, where does the consumer fall...in dead last, holding up that item at the top of the massive pile of individuals scouring for the same item?

Answer the questions?