cutting through all the noise. Noise does not always mean sound, loudness, etc. Noise can also be a distraction that interferes with your advertisements that interfere with potential customers knowing your products exists and how to obtain those. It might also be a way to educate consumers on how to properly use a product. Please respond to the following Discussion Prompt: Think about something that is disruptive in your society right now. How would you use it to make effective brand advertising and brand promotion? Discuss the role of creative strategy and explain the development of creative strategy. How would you explain the finding that ads that achieve high recall scores don't always turn out to be ads that do a good job in generating sales? Are there some features of ads that make them memorable but could also turn off consumers and dissuade them from buying the brand? Give an example from your experience