Question: Cyclectric produces electric bikes ( e - bikes ) and for the past ten years, Cyclectric outsourced their manufacturing process to a manufacturer in Taiwan.
Cyclectric produces electric bikes ebikes and for the past ten years, Cyclectric outsourced their
manufacturing process to a manufacturer in Taiwan. Despite the global supply chain that Cyclectric
has developed, they are considering if they should vertically integrate into manufacturing and produce
the ebikes themselves.
In the ebike industry, most manufacturing has been taking place in Asian countries, where there is
significant lowcost labor available to produce the products. As a result, Cyclectric is considering
setting up their own inhouse production facility in Taiwan. However, they are not ruling out the
option to continue to outsource manufacturing in China
Given their current supplier in China, they would not need to pay any fixed cost but would have to
guarantee to purchase K units for $ each.
If they decided to produce the ebikes themselves in Taiwan, they would have an estimated fixed cost
of approximately $ million dollars including mortgage, machinery, overhead and fixed labor
costs. The unit cost to manufacture each ebike would be $
The selling price of the Cyclectric ebikes would be $ each. One of their main concerns is
regarding demand. If demand is strong, the number of ebikes they can sell is uniformly distributed
between K and K If demand is weak, the number of ebikes they can sell is uniformly distributed
between K and K There is a chance that demand will be strong.
If Cyclectric chooses to continue to outsource and the demand is greater than the K they can only
sell the K ebikes that they purchased. If demand is less than the K ebikes, they will only earn
revenue on the amount demanded even though they must purchase the full K ebikes from their
vendor.
If Cyclectric chooses to manufacture the ebikes themselves, they can produce an initial K ebikes
and then will have the option to run a second production run of anywhere between and K
additional ebikes in response to market conditions. The timing of the second production run would
be shortly after Cyclectric learns if the market will be weak or strong. Thus, the total quantity that
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