Question: Cyclectric produces electric bikes ( e - bikes ) and for the past ten years, Cyclectric outsourced their manufacturing process to a manufacturer in Taiwan.

Cyclectric produces electric bikes (e-bikes) and for the past ten years, Cyclectric outsourced their
manufacturing process to a manufacturer in Taiwan. Despite the global supply chain that Cyclectric
has developed, they are considering if they should vertically integrate into manufacturing and produce
the e-bikes themselves.
In the e-bike industry, most manufacturing has been taking place in Asian countries, where there is
significant low-cost labor available to produce the products. As a result, Cyclectric is considering
setting up their own in-house production facility in Taiwan. However, they are not ruling out the
option to continue to outsource manufacturing (in China).
Given their current supplier in China, they would not need to pay any fixed cost but would have to
guarantee to purchase 45K units for $875 each.
If they decided to produce the e-bikes themselves in Taiwan, they would have an estimated fixed cost
of approximately $14 million dollars including mortgage, machinery, overhead and fixed labor
costs. The unit cost to manufacture each e-bike would be $685.
The selling price of the Cyclectric e-bikes would be $1395 each. One of their main concerns is
regarding demand. If demand is strong, the number of e-bikes they can sell is uniformly distributed
between 35K and 65K. If demand is weak, the number of e-bikes they can sell is uniformly distributed
between 10K and 40K. There is a 30% chance that demand will be strong.
If Cyclectric chooses to continue to outsource and the demand is greater than the 45K, they can only
sell the 45K e-bikes that they purchased. If demand is less than the 45K e-bikes, they will only earn
revenue on the amount demanded even though they must purchase the full 45K e-bikes from their
vendor.
If Cyclectric chooses to manufacture the e-bikes themselves, they can produce an initial 25K e-bikes
and then will have the option to run a second production run of anywhere between 0 and 40K
additional e-bikes in response to market conditions. The timing of the second production run would
be shortly after Cyclectric learns if the market will be weak or strong. Thus, the total quantity that

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