Question: D) Address the following questions based on the case study: Question 1 The case study describes the growth of the relationship between MTN and Ericsson.
D) Address the following questions based on the case study: Question 1 The case study describes the growth of the relationship between MTN and Ericsson. Consider the Bensaou supplier relationship model and critically discuss the relationship between the two organisations. In your discussion, you need to address the following points: 1.1. Motivate which profile is applicable to the initial relationship between the two organisations. (3) 1.2. Apply three characteristics in each of the three classes products, market and suppliers, relevant to the products and services that Ericsson provided to MTN. (9) Question 2 It is important to consider the level of trust in buyer-supplier relationships. Reflect on the strategy that MTN (the buyer) and Ericsson (the supplier) followed to build trust between these two organisations to form the relationship that it is today. (7) E) Ensure that your assessment adheres to the technical requirements: (1) i. You MUST TYPE your assessment by using Arial font, size 12 and line spacing of 1.5 . ii. Your answers to the assessment should not exceed 5 pages. Take note that this page limit does not include the cover page and declaration of honesty or list of references. iii. Structure your assignment as follows: - Complete the cover page and sign the declaration of honesty attached to these instructions and ensure that it is the first page of your assessment. - Answer the questions according to the instructions. - List of references Make sure to reference any sources that you have consulted in the text, as well as in a list of references according to the Harvard style of referencing. The study guide should be acknowledged as a source in the following way: - University of South Africa. 2023. Supplier relationship management, only study guide for MNP3703. Pretoria: University of South Africa. iv. Save your assessment as ONE Adobe PDF file and upload it under the Assessment 2 tab. Total for Assessment 2: 20 marks
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